EasyJet Strategic Management Essay Example | Topics and Well Written Essays - 750 words

EasyJet Strategic Management - Essay Example Easyjet has focused on the strategy of being safe and sustainable, in which is a strategy to fulfil the means of the airline staying afloat through all conditions and circumstances that the economy may go through (Easyjet plc, 2011). With this in mind, the company has seen the successful implementation of safety measures, where the company focuses on the wellbeing of the clients and the efficiency of their services to meet the needs and demands of their clients. In addition, the safety applies to the services they provide, where the record they have is one to be envied following a small number of incidences. Though the incidents do not leave a lot to be desired, they have shaped the airline, especially considering its low-cost flights that it offers to clients. With this in mind, their low-cost strategy also calls for sustainability so that the airline becomes a market leader, which has been achieved by a number of things. This is one by having partnerships with other companies to pr ovide towards some of its needs, which include marketing and fuel issues (Parsons, 2011). This can be evidenced by the joining of the airline in Visiting Britain’s marketing partnership, where it seeks to capture a larger market bases as opposed to the one it captured by working on its own marketing strategies, and the sustainability plans focus on generating revenues and expansions that can continue to be there for a long time to come (Johnson, 2011). As such, the sustainability of the revenues and abilities of the company are the main strategies in place to drive the company to a new level and maintain its notch at the top. In addition, the company applies the strategy of keeping the customer first, which couples with the safety and sustainability strategy, in which case the customer takes priority of operations. This is evidenced by the footprint of the airline across Europe where there is a strong presence of the airline going all over Europe, which is the main focus of t he airline. As such, the airline focuses on the clients in that the footprints are a representation of the company’s clients and their destinations. This is coupled with the improvement of the customer’s experience, where in spite of suffering staffing shortages, there have been improved services to attract more customers and meet their travel needs as they travel with them to give value for their money in their low-cost flights (Niththyananthanpara, 2010). Other companies competing against Easyjet in domestic air travel include Jet2, BMI Baby and Ryan Air among others, but with the strategies used by

Chocolate Research Paper Example | Topics and Well Written Essays - 1000 words

Chocolate - Research Paper Example It is made up of cocoa solids and cocoa butter only and hence it is chocolate in its simplest form (Hawkins 19). It is bitter and thus is not a popular choice for most people who love chocolates. It is ordinarily used as an ingredient in baking and cooking. It adds chocolate flavor to cakes and brownies since it is smooth and rich in cocoa butter. Like unsweetened chocolate, semi-sweetened chocolate is mainly used for cooking purposes. They are mainly used for baking chocolate chip cookies although they can be used to bake many other commodities. It is composed of dark chocolate (cocoa butter and cocoa solids), sugar and vanilla that are an emulsifier. The percentage of sugar does not exceed 50% the mass of the chocolate (Hawkins 20). The ratio varies depending on the manufacturer. This form of chocolate has a good balance between sweetness and chocolate and thus and work well in most recipes. Bittersweet chocolates contain at least 35% of cocoa solids. They are dark in color and have rich flavors. Normally they have high percentages of flavonoids although their percentage depends on the manufacturer. They contain chocolate liquor, cocoa butter, and sugar. The high percentage of chocolate liquor content makes it dark. It is can be eaten and can also be used for baking purposes. It contains chocolate flavor, cocoa butter, and sugar. The percentage of cocoa solid ranges forms 35-45% depending on the manufacturer (Hawkins 20). The percentage of sugar is more than 50%. It is not easy to differentiate them with semi-sweet chocolate. It is made up of milk solids, sugar, and cocoa butter. 10 % is composed of cocoa liquor, and at least 12% is made up of dry milk solids (Hawkins 21). It is mostly eaten as candy bars and is preferred by most people who love eating chocolates. It was first developed by Daniel Peter, a Swiss candymaker, in 1876. It is made up of cocoa butter, milk, and sugar. Unlike other